I was asked if I would be willing to show an example of a blogger to brand pitch letter. I thought about writing up a blank one to give you a bit of a guide.
However, to be honest, I nearly pulled my hair out 18 months ago trying to find something a little more concrete to help me. So, I’m giving you a REAL pitch letter that I send to brands – just taking out some names. I also modify this for PRs too, especially if there’s a particular brand they work with that I like. I’ve also found this pitch changes slightly every time I use it and is now so far removed from the original.
Basically, before I share the pitch,
The format is:
- Introduce yourself and give them just a little background on who you are and what your blog is about. Don’t go overboard, but do “sell’’ yourself.
- Tell them why you want to work with them – do you use their product, have you experienced their service before, did you hear about them via a friend, can you see how their product would help you or your readers?
- Tell the brand what you want and what you’ll do for them in return. Give them an example of what you’ve done for other brands if you want to.
Blogger-brand collaborations need to be mutually beneficial – and don’t forget your readers! – Tweet this!
My pitch letter:
Hi (insert the person’s name),
I’m a former Tasmanian journalist who started the mum blog Three Li’l Princesses. It’s a follow on from a successful long-running Mum’s the Word column in The Advocate newspaper, which reached 90,000 readers. The columns were last month launched into an eBook and promoted through The Advocate and the blog.
Three Li’l has also received national exposure through an interview with Australian Associated Press (AAP).
As part of the blog, we run the My Tasmanian Backyard series, which highlights family-friendly tourism experiences and services throughout the State (http://threelilprincesses.com/thepalace/my-tasmanian-backyard/). We have mentioned (your business) before, but not in great detail (include a link to that post). (Include a line about your history/connection with their business. Why you love them).
We’re putting together a My Tasmanian Backyard feature on (your area) and wondered if you were interested in being part of that?
We will write a post of 200-300 words with images and links to your site about our personal experience (with your business), all with our trademark humour. In return, we ask if you would be able to provide (whatever it is you want them to provide to help make the experience possible).
I have a strong and very engaged audience of brand savvy mums on the blog, as you’ll notice from the comments section – not to mention Facebook, Twitter, Instagram, Google+ and Pinterest.
Here’s an example of what we did for (insert an example that will show them what you’re going to do for them). We’d be happy to discuss a giveaway as well, if you’re interested.
Let us know if this is a possibility and how we can go about organising it.
What do you think? Could you pitch a brand or PR for your blog? Or, if you have already, what sort of success have you had?