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Tag: Aussie Mummy Bloggers

  • 2. #BloggingPrompts: Get on a PR or brand’s radar

    2. #BloggingPrompts: Get on a PR or brand’s radar

    #BloggingPrompts

    One of the most asked questions I get from bloggers is how to get on a PR’s radar? When you’re starting out, you see all the other bloggers scoring opportunities and wonder why no one is beating down your email door.

    There are so many ways to get noticed by PRs and brands. And, in all seriousness, it’s not different to how they get on your radar.

    Here are some things I’ve done:

    • Originally, I Googled for a PR list directory. Plus I had a few contacts from my journo days. I emailed them my media kit and let them know I was open to PR opportunities. If I was after something specifically, I included a pitch letter.
    • Looked at the sites of brands I particularly liked and wrote down their contact details. Then, as above, I emailed a pitch letter and my media kit.
    • Followed brands and PRs on Twitter and connected – not stalked or harrassed, by the way.
    • Created a media plan.
    • Kept updated on changes in the world of PR – new agencies, consultant changes, new contracts with brands etc – via the monthly PR Report and daily Mumbrella site.
    • Commented on their blogs (yes, they love comments, just like you).

    Lastly, if you want to learn more about public relations, visit my business site www.kellieobrien.com.au.

    To end, I’ll just say that obviously not everyone is interested in being pitched products. And that’s OK. It’s your blog, so do what you feel most comfortable with.

    How have you been able to get on a PR’s radar? What steps have you taken?

    This mini post is part of a regular microblogging series, #BloggingPrompts

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  • 1. #BloggingPrompts: Start a microblog – by @KatrinaHigham

    1. #BloggingPrompts: Start a microblog – by @KatrinaHigham

     

    Come on. Say it. SAY IT! You want to have a blog but don’t have the time? You want to write about things that matter to you but the five seconds you have, you have a million other things to do. Well, write a microblog! Simple!

    What is a microblog I hear you ask?

    Short. Sharp. Punchy sentences about what you care about.

    My tips to a microblog:

    Keep it short.

    Include a link to someone else.

    Bit.ly link your microblog.

    Add a photo.

    Done.

    Katrina Higham of Katrina Higham Consulting runs her own microblog full of fabulous social media tips and opinion. She is also the inspiration behind this micropost series #BloggingPrompts. Be sure to connect with her on Facebook or on Twitter at @KatrinaHigham.

    Photo credit.

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    Click the image below to learn how to make money from blogging in this 7-day mini course

    Click Here to Start

  • I need a little help with my blog

    I need a little help with my blog

    girl with tiara

    I’m in the midst of trying to give this blog a bit more focus. I came up with a list of things I enjoy blogging about and I’d love to get your feedback.

    The humour, for the most part, will stay. (Yes, I can hear you all groaning). However, by coincidence, there seems to be a bit of a Crown Princess Mary theme in my life – Tasmania, a classic style, princesses, marrying a prince and living in palaces. OK, maybe not that last bit.

    Anyway, here’s the elevator pitch:

    Kellie O’Brien is an author, media woman, funny mummy blogger, mum to two li’l princesses and a li’l princess herself, at just 150cms. OK, so that’s being a tad generous. She provides a look inside the life of Tasmania’s “other” princess – all while striving for Princess Mary’s style.

    Here’s the tagline (not 100% sold on this):

    Inside the life of Tasmania’s “other’’ princess

    My Tasmanian Backyard – giving readers a peek into some of our finest Tasmanian places and access to our scrumptious food.

    Classic style and beauty – forget high-end fashion and the latest crazes. I’m a classic, chic sort of gal. Give me fashion I can wear next year and beauty products that won’t make me look like a clown and I’m all yours.

    Raising princesses – the good, the bad and the downright funny. From how to do their hair, princess craft activities and all the issues that come with raising girls.

    Living a princess life – juggling home, work (writing/media), charity and playing mum.

    The Shed – Every man needs a shed – and a voice.

    Plus, stay tuned. This week I have a pretty neat giveaway and a little announcement later in the week.

    So, honest opinions. What do you think? What do you like? What do you hate? What have I missed?

  • The launch of Only Hearts Should Be Worn On Sleeves: The Snotty Truth About Motherhood

    The launch of Only Hearts Should Be Worn On Sleeves: The Snotty Truth About Motherhood

    Today is a pretty significant day in the palace. The long-awaited ebook, Only Hearts Should Be Worn On Sleeves: The Snotty Truth About Motherhood, has been released. A tad earlier than expected, but in all honesty I’m just glad to see it finally out there. Kind of like the day Ella was born. I’d had enough of waiting.

    Only Hearts Should Be Worn On Sleeves: The Snotty Truth About Motherhood

    For those who don’t know the background, here’s a bit of a timeline:

    Mid 2007: I was up the duff and trying to launch a new magazine for The Advocate Newspaper. There’s nothing like a bit of stress when you’re “in the family way’. We needed a column and we needed some content to appeal to mums. The logical answer was to write a funny mummy column about the good, the bad and the ugly of pregnancy. Back then, I had no idea about mummy bloggers. Never heard of the things.

    November 2007: Ella was finally born and requests for the column to continue quickly started. So we decided to continue it throughout Ella’s first year of life. Re-reading them, there seems to be an awful lot of discussion about excrement.

    November 2008: A year later the column ended, but people’s desire to talk about the column didn’t. We’d get stopped in the street by people wanting to meet “THE Ella’’. Even older men whose children had long left the nest wanted to recount their favourite column. Always awkward when it involved the one where I sneezed eight times and wet my pants. Did I do that?

    October 2010: Ella’s little sister Holly was born. With the column still being brought up in conversation at least two to three times a week, it seemed the right time to launch one of those mum blogs I kept hearing about so I could direct them somewhere to keep reading.

    January 2011: This blog was born and my discovery of the potential of ebooks began. I started talks with The Advocate Newspaper around the idea of launching the columns into an ebook. Over the course of motherhood, blogging and starting a business, the ebook idea gathered a bit of dust in the “we’ll get there one day’’ trays.

    April 2012: Here we are, nearly five years later, finally launching my baby. And it really is like having another baby all over again. At least this time I keep my dignity. Or maybe not. I hope you enjoy it as much the second time around as you did the first. And if this is the first time you’ve read it, I hope it gives you plenty of giggles and head nodding moments. If you see us in the street, please stop us, let us know you read the ebook and say “hi’’ to Ella – she loves the attention. She feels akin to Suri Cruise these days.

    Oh, and it seems the support continues. This was what happened on Facebook last night.

    Only Hearts Should Be Worn On Sleeves

    Thank you. You have no idea how much those “likes’’ and comments mean to me.

    If you’re interested in buying the book, whether as a Mother’s Day gift, for yourself or a friend in need of a good laugh, you can buy it here or click the button below.

    Buy Now
    Stay tuned for Monday when we start our Virtual Book Tour.

    I’m interested to know if you read the columns when they were printed in the paper? Are you planning on reading the ebook?

  • Key moments from the Digital Parents Conference 2012

    Key moments from the Digital Parents Conference 2012

    Early Friday morning, I headed off to Melbourne for the Digital Parents Conference 2012 and what took place over the next 48 hours was not what I planned. Here are some of the key moments from my trip away and what was happening back home.

    Louisa Laney KellieLouisa, Laney, Laney’s boobs and I (stolen from Louisa’s Instagram)

    FRIDAY:

    8.24am:

    ME: A bus driver nearly loses an eye at the airport bus zone when the bus my bloggy mates Lori, Cassie and I booked is full. Suddenly, we find it’s us, not the passengers who didn’t book, that have to transfer to another bus. Lori to bus driver: “You’ll be able to get us to our conference by 8.30am, then?’’. Bus driver: “No can do, lady’’.

    JULIAN: Feeding Li’l Holly breakfast and struggling with the smell of the spew emanating from her high chair after yesterday’s power chuck.

     

    9.15am:

    ME: The bus driver takes Lori, Cassie and I captive, driving around the city releasing others but not us, like some scene from the movie Speed (sort of). My prescheduled tweet about how I’ll be “live blogging now’’ goes out. Umm, yes, live blogging from the bus isn’t particularly riveting reading according to my stats.

    JULIAN: Watching the #DPCON12 Twitter stream, while text messaging me the following: “There yet?’’; “Oh dear. Lots of people waiting to meet you. Problogger on’’. (Problogger? Noooo).

     

    10am:

    ME: We finally wrestle the bus driver to the ground, tie him up and escape the bus. Not long after, I find myself sitting next to my good friend Louisa (thank you so much for saving me a seat), iPad open and taking deep breaths. I made it. Was disappointed to miss most of the Social Media For Social Good session.

    JULIAN: Temper tantrums begin, mainly with Ella.

     

    10.45:

    ME: One of the highlights for me was the Blog to Book Session (click to read CoverItLive transcript). This is where my head is at right now, with the ebook coming out this month and also writing a biographical novel. While Valerie Khoo from the Sydney Writers Centre was quick to point out that the stories being told were not the norm, I still learnt a lot about getting a publisher. My biggest take home was “you need a book distributor to physically get books in stores’’.

    JULIAN: Went to pick up Ella’s new glasses. Our little girl now sees the world in a different light – until she sits on them.

     

    12.45:

    ME: As much as I would love to have sat in on Valerie’s Writing Workshop, I ended up at the Working with Brands session (click to read CoverItLive transcript). This was probably one of the most… `interesting’ sessions of the day. I’ll let you read it for yourself. The comment: “You run a huge risk with your readers if you’re accepting cash for your posts. You’ll soon lose your readers. It will hurt your blog’’ sparked a lot of conversation.

    JULIAN: Not much to report. Taking that as a good sign.

     

    1.30pm:

    ME: I’ll be honest and say I went into Blog to Business session (click to read CoverItLive transcript) not expecting to learn a whole lot. However, I was blown away by some of the lessons these women had to share. Renee from Bra Queen was particularly inspiring for me and was glad I had a chance to chat to her in the break too. Even during that chat, she was still sharing tips. What a generous woman.

    JULIAN: As before.

     

    6pm:

    ME: I spent the afternoon in a hotel room stupidly trying to catch up on work after having Holly stuck to my chest the day before throwing up. Instead, I should have been listening to what I knew would be a powerful story from Kristie from Hespera’s Garden and others in the My Blog, My Story session. By 6pm, I was pulling on a dress and heels and ready to party for the dinner and dance.

    JULIAN: Texts through to tell me: “oh no. I’m feeling crook’’.

     

    8pm:

    ME: There was that fear my awesome dancing abilities pre-children may have been lost to daggy mum shuffling. Thankfully, there wasn’t a Tassie Two Step in sight. The phrase “dance like no one is watching” was undoubtedly penned for the fabulous Shae. Although, I’m not so sure about the moment she decided to rip her boots and leggings off mid dance.  Hmm.

    JULIAN: Texts through to tell me he’s: “power spewing and shakes’’.

     

    10.30pm:

    ME: Get wrangled into doing the photo booth, wearing a princess tiara and oversized glasses. Restrain myself from grabbing the microphone and singing Shania Twain. Wow, mummy bloggers are hardcore party animals.

    photo boothSadly, the only photo I have from the whole DPCON12.

    JULIAN: Texts through to tell me: “Holly has spewed everywhere. Your mum has come over.’’

     

    SATURDAY:

    8.30am:

    ME: On the phone to Julian and the princesses, giving details of my fabulous night with some of the most inspiring women on the web. Brenda, you and the team should be very proud.

    JULIAN: On the phone to me, detailing the volume of spew flushed down the toilet since 8.30pm yesterday, which includes Ella also now spewing.

     

    10am:

    ME: Eating this with my li’l brother in St Kilda.

    Breakfast pancakes

    JULIAN: Texts through to tell me: “you cow’’.

     

    11.30am:

    ME: Shopping at Chadstone and fell in love with the Build a Bear Workshop.

    Build A Bear Workshop

    JULIAN: Texts through to tell me: “Holly has crashed. Ella asleep in our bed’’. It seems the sick girls are worn out.

     

    5pm:

    ME: Sitting on the plane, just landed, and seeing a little girl in a pink dress jumping up and down inside the airport. Within a few minutes, I have two li’l princesses jumping all over me, covering me in the biggest kisses. Especially Holly, who has never spent a night away from her mum-mum. It’s good to be home.

    JULIAN: Enjoying seeing his girls smiling for a change.

     

    6pm:

    ME: Going through the DPCON goodies bag with the girls, with Ella’s favourite being Karen Andrews book Surprise. My favourite is the beautiful cards from Hallmark and the voucher from mooo.com.au.

    Surprise

    JULIAN: Becomes far too excited about the Viva and ENJO products included in the bag. Apparently one of the Viva products was marked on his shopping list. I am not kidding. Probably due to all the spewing that’s been going on.

    Viva

     

    7pm:

    ME: Exactly two hours after arriving home, I begin adding colour to the inside of the toilet bowl.

    JULIAN: Sighing… will this ever end?

    Does anyone else go to these sorts of events and have that fear someone via Facebook/Twitter/email will mention they spoke to you, but you will have no recollection of it? We spoke? Did we?

  • #DPCON12: Blog to business

    #DPCON12: Blog to business

    Blog to businessBlog to business is the fourth session of the Digital Parents Conference 2012. It’s also the final one for me to live blog from Melbourne today, starting at 1.30pm. Hope you’ve enjoyed it. I may need a hand massage after all this.

    You can also follow the hashtag #DPCON12 on Twitter, where you’ll find me as @KellieOBrienAU tweeting during the My Blog, My Story session this afternoon.

    Speakers are:

    Renee Mayne – Bra Queen

    Laney Galligan – Crash Test Mummy

    Emma Ashton – Reality Ravings

    Nikki Parkinson – Styling You (moderator)

    Feel free to leave a comment or ask a question.

    To follow the conversation, simply click “Play’’